Creating a brand style guide requires following certain steps. Start by establishing your brand strategy, as it forms the foundation of your brand identity and guides decisions about your brand style. Define your logo, taking into account its representation of your brand name, symbol, or slogan, as well as its simplicity, memorability, and adaptability. Choose colors that evoke the emotions and associations you want your audience to feel and think about your brand. Select fonts that match your brand personality and voice, that are legible, versatile, and distinctive. Pick images strategically to support your brand message and story, making sure they are relevant, authentic, and diverse. Finally, create a layout that organizes your brand elements in a clear, balanced, and harmonious way that is also responsive, accessible, and user-friendly.